SPIRITO
DI
MILANO

Princi

Website Design & Development

Renowned baker Rocco Princi (pronounced prin'-chee) started making bread in Italy in 1985—artisanally, by hand, with high-quality flour. Today, he does it exactly the same way. Because for him, there is no other way. In 2017, Starbucks acquired the Princi brand with the goal of expanding the bakery beyond its five European locations. The website redesign coincided with new bakery locations opening inside the Starbucks Reserve Roasteries in Seattle and Shanghai and the Starbucks Reserve SODO store in Seattle. The website endeavors to capture the meticulously-sourced and crafted Italian fare and baked goods synonymous with the Princi experience. Beautiful imagery and footage are complemented by a nuanced and graceful interface that immerses the visitor in Rocco's world.

Client

Princi

Disciplines

Digital

Website

princi.com

Photography

Gentle and Hyers

Princi Web Home 01
Princi Web Home 02
Princi Web Nav 03
Princi Web Nav 01
Princi Web Nav 02
Princi Web Rocco 01
Princi Web Rocco 02
Princi Web Offerings 01
Princi Web Offerings 02
Princi Web Mobile 01
Princi Web Mobile 02

Next Project

The
Pursuit
of
Style