Brand Identity, Vehicle Graphics and Web
In 2020, University Mechanical Contractors marked its 100-year anniversary with an overhaul of its brand, ensuring it would be set up to continue its long run as a leader in mechanical contracting and consulting in the Northwest. For two decades, the Seattle construction market has been red hot, and firms like UMC have had great success in growing their sales. However, to be set up for ongoing success should the market become more competitive (which it certainly will), UMC knew they needed to clarify their value proposition. A new brand strategy was brought to life through an updated visual identity, designed to better distinguish UMC from their competition and connect with their clients, partners and recruits.