Venn at Main Apartments
Name, Brand, Signage & Collateral
Venn is a contemporary apartment building in the heart of downtown Bellevue, Washington. Targeted toward young technology workers, the building features 24/7 package delivery, collaborative work areas and easy access to downtown Bellevue’s shopping district and freeways. The name of the property carries a dual meaning, referencing the building's location at the intersection of Bellevue's historic lakefront district and its newer retail area, as well as the rich intersection of cultures and people that characterize Bellevue's technology economy. Rather than literally depicting a venn diagram, the visual identity complements the name, featuring a modular logotype that can be used horizontally, vertically, or in a stacked array.