
Our
Work
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Our Approach
What kind of agency are you looking for?
You need to tell your brand’s story across a variety of media. That means different things for different organizations—perhaps it includes a new logo, or even a new name. Whether your brand has a retail component or exists only online, you’re certain to need a robust digital presence to reach your audience. So what kind of firm do you work with? A strategy company? A packaging design firm? A web designer?
Our experience has been that the brands that really cut through the clutter are the ones where the design is made powerful by its strategic underpinnings, and where the brand image is portrayed consistently and powerfully across all customer touchpoints both analog and digital. To do that, we think you need the disciplines of strategy, design and development working together under the same roof. So that’s the company we built.
OUR
CLIENTS
INCLUDE
We Believe
STYLE
IS
NOT
A
4-LETTER
WORD
In our experience, the brands that are the most magnetic are those which project distinct, memorable and charismatic personalities. These brands place equal emphasis on what they say and how they say it. Some design purists might say that style is merely artificial decoration that should be avoided in favor of logic—“form follows function” and all that. Don’t get us wrong, we’re not proponents of style for its own sake, or as ornament applied after an idea has already been defined.
Rather, we employ style as an integral and strategic component of our brand-development process. At its best, style can be that magical something about a company or product that pulls people in and transcends the logical. So, to us, style is not a 4-letter word. On the contrary, we embrace it, harnessing its power to cut through the clutter. And besides, style has five letters.
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