Approach

A solid strategic foundation is the indispensable first step in building a memorable brand. Working together with our embedded partners at Stoke, we harness strategic branding’s capacity to capture the imagination—to inspire your audience to believe. We peel the onion, poke holes, ask questions, discover what makes your brand unique. And then help you tell the world about it.

In our heart of hearts, we are identity designers. Although our capabilities and experience extend to a wide range of design and strategy offerings, identity is at the core of everything we do. We love the challenge of crafting visual systems that capture our clients' unique brand personas. Systems that clarify purpose, encourage action, and inspire brand loyalty. Whether we’re designing from the ground up, managing a transition, or building upon an established identity, the whole brand experience is always on our radar. We design identities that balance the use of iconic, enduring brand elements with the flexibility to evolve, surprise and delight.

As designers, we thrive on the new and the novel—we strive to push the limits, try things that haven’t been tried before. As developers, we understand that underpinning digital experiences with a fundamental rigor sets them up to be intuitive, scalable, and easy for our clients to maintain. We design to transform digital touch points into powerful, interactive brand assets. We write code to ensure pixel perfect reliability and responsiveness.

We love print. We love the tactile and tangible. Fit and finish. The drape of a brochure. The snap of a business card. Running our fingers across a deep emboss on a textured paper. For all the reach, convenience and flexibility of digital media, there is a decidedly human and personal connection in the exquisitely printed object that cannot be replicated on a screen. So, when it comes to print projects, we demand high production value and obsess over flawless execution.

We have a big appetite for package design because it’s loaded with so much potential to connect with people. Packaging can often be the first, last or only touch point a consumer has with your brand. And sometimes the product IS the packaging. There is no more immediate opportunity to seduce someone to choose you. To a large degree, Turnstyle built its design reputation through engagements in the packaging arena. It remains near and dear to our hearts, and we always jump at the chance to develop brands that live in the world of consumer packaged goods.

In the brand scheme of things, a space is as important as the branded touch points that get you there. What is more experiential than connecting people to place? Architectural, interior, retail, and exhibition spaces provide potent moments of engagement between consumers and brands. Collaborating with clients, architects, interior designers and builders, we strive to design signage and installations that feel native to their environments—integral to their spaces as physical expressions of the brand.