Identity

— Logo
— Voice & Personality
— Visual System
— Guidelines

In our heart of hearts, we are identity designers. Although our capabilities and experience extend to a wide range of design and strategy offerings, identity is at the core of everything we do. We love the challenge of crafting visual systems that capture our clients' unique brand personas. Systems that clarify purpose, encourage action, and inspire brand loyalty. Whether we’re designing from the ground up, managing a transition, or building upon an established identity, the whole brand experience is always on our radar. We design identities that balance the use of iconic, enduring brand elements with the flexibility to evolve, surprise and delight.