Dru Bru

Brand Refresh and Packaging

Seattle has more micro-breweries than most cities in North America, and a particular penchant for bold beer styles like IPAs. When Dru Ernst decided to follow his dreams and expand his fledgling beer operation into a full-scale brewery and tap room, he decided to zig to the zag, creating a range of easy-drinking, down-to-earth beers that invite even a casual beer drinker to sit down and enjoy a pint or two.

And, rather than pack one more bar into Seattle’s dense beer landscape, Dru and his wife Sara built their first brewery an hour away from the city, tucked into the mountainside at Snoqualmie Pass. Fast forward a few years later and their thriving beer label was ready for a design refresh as they moved into larger-scale production and canning.


Dru Bru


Identity, Print, Packaging

Logo Before 1600Px
Logo After 1600Px

The new design maintains the bold typographic visual language of the original brand while simplifying the lettering to echo the no-frills attitude of Dru’s approach to beer-making. In addition to the logo and can design, we worked on a range of elements DRU BRU can use to represent their brand in the taprooms, in marketing and on their delivery vehicles. 

Dru Bru Logo Blue 1600
Dru Bru Mountain Graphic 1600
Van Muted E
Dru Bru Coasters 2400Px D
Dru Bru Tee2 1600
Dru Bru Tee1 1600


One of the driving factors that led to the brand update was the brewery's imminent expansion into high-volume can production. The prior design scheme was optimized for a taproom experience rather than the retail shelf. A playful and widely varied color palette provides the cornerstone of the new can design, and—paired with a series of tone-on-tone background patterns—allows the brewery to easily add new and seasonal brand extensions as they continue to grow.

Dru Bru Styles White 2400Px E
Hop Session 2Cans 2400Px
Hop Session Close Up 2400C
Hop Session Kolsch 2400J
Dru Bru Pint Coaster 1600X1600
Sticke Alt 1600X1600

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