Brand Refresh and Packaging
Seattle has more micro-breweries than most cities in North America, and a particular penchant for bold beer styles like IPAs. When Dru Ernst decided to follow his dreams and expand his fledgling beer operation into a full-scale brewery and tap room, he decided to zig to the zag, creating a range of easy-drinking, down-to-earth beers that invite even a casual beer drinker to sit down and enjoy a pint or two.
And, rather than pack one more bar into Seattle’s dense beer landscape, Dru and his wife Sara built their first brewery an hour away from the city, tucked into the mountainside at Snoqualmie Pass. Fast forward a few years later and their thriving beer label was ready for a design refresh as they moved into larger-scale production and canning.