DESIGN THIS DAY

Teague

Brand Identity

When Turnstyle first began working with Teague in 2005, the company was still establishing its brand position. Long known as the firm responsible for the interior design of Boeing jets, they sometimes struggled to define themselves in broader terms for non-aviation clients. With a string of successful engagements in the consumer electronics space (Xbox, Samsung, HP), they soon determined their competitive strength lay in their unique blend of deep transportation expertise paired with user experience design. Through that transition and since, Turnstyle has engaged with Teague on a continuous basis to help them communicate their unique value proposition to the world. A sampling of projects from the last several years is included below.

Client

Teague

Disciplines

Print,

Digital,

Identity

Teague logo

Monogram

A stylized ‘T,’ represents movement into the future—to convey Teague's pioneering spirit. The symbol adds energy and vitality to the visual identity system and functions more readily than the wordmark in formats with constrained space.

Animation of the magenta Teague logo fading in from the left.
A collage of Teague design and technology portfolio work featuring bold magenta branding, with website mockups showcasing a futuristic helmet, urban bicycle, hair dryer, and headlines reading 'Building a new and better world' and 'Design and technology for a better world'.
A Teague "Design This Day." campaign poster displayed on a graffiti-covered wall.

Call to Action

In the early 20th century, Walter Dorwin Teague kickstarted the industry with his work for innovators like Kodak, Du Pont and The Boeing Company. Things have changed a lot in the past one hundred years, but Teague’s call to action remains unchanged: DESIGN THIS DAY. It simply means that now is the greatest time to drive change, innovation and results.

Animation of the Teague branding colors appearing in tall rectangles from the left.
Animation of the typeface branding guidelines for Teague, with words coming in with each font style one at a time.
Two Teague design posters in wooden frames: 'Breaking Into New Terrain' featuring a futuristic utility vehicle, and 'Moon Missions' featuring a crescent moon and a luminous lunar habitat interior

Website

Teague enlisted Turnstyle to redesign, develop and launch a robust new website to help communicate their vast depth and breath of expertise coupled with their visionary ability to futurecast what's new and next. A key objective was to entrench Teague as a thought leader by showcasing innovative projects as well as featuring forward-looking ideas and insights. The website also needed to highlight areas of focus, leverage the updated visual identity and elevate the brand experience—all to more effectively generate leads and attract talent.

Built using a systematic and intuitive design architecture, the site leverages custom animations and visually compelling sensory details to encourage visitors to discover content. Teague point of view about combining technology and design expertise with a deep understanding of human behavior to solve complex problems and shape the future is threaded into the narrative tone.

The Teague website displayed on a laptop mockup.
A collage of Teague website page designs showcasing the editorial layout and visual identity.

A Note on Swag

Was branded merch the secret to successfully marketing Teague like the swag blogs said it would be? Of course not. There’s no definitive research that shows organizations with cool swag achieve 200+% growth or maintain 0% turnover, but a cool pair of socks never hurt anybody either. We believe if you’re going to create swag, make it something your people would want to wear/keep even if they didn't work for the company. Teague believes this too.

Teague swag - a pair of colorful socks.
Two Teague employees laughing on a red couch, both wearing branded Teague socks with '1926' on them.
Teague branded merchandise including a canvas tote bag with pink handles reading 'Design this day.' and an enamel pin with the same slogan, against a dark metal mesh background.
A black Teague branded t-shirt with subtle horizontal stripes and 'Tech Elevated Travel' text, worn by a person with tattooed arms.
Teague branded magazine mockup showing the cover with 'Building a new and better world.' and an open spread featuring a 'Tech Elevated Travel' section.
Teague magazine spread featuring 'The Ultimate Urban Utility Bike' with a dramatic dark product photo of a bicycle and bold magenta color block.
Teague magazine spread for the Moon Missions project featuring a futuristic lunar habitat interior with hydroponic plant walls and a glowing oval window.
A rendered interior view of a luxury airline business class seat in flatbed position with red accent lighting, premium bedding, and oval cabin windows.
Teague magazine spread titled 'An Elevated Advantage' featuring rendered interiors of a luxury aircraft cabin with red accent lighting and a close-up of a numbered business class suite.
Teague — Designing the Future. A misty seascape at sunrise with soft light on the horizon.
Teague portfolio spread titled 'From Deliberation to Delivery' featuring hands working on electronics alongside close-up and full views of an industrial drone design.
Teague and Sizemore Bicycle's DENNY urban bike design featuring an integrated smart display bar, shown in full and in close-up detail shots of the tires and handlebars.
Teague's HANNAH autonomous school bus concept — a fleet of yellow and dark grey driverless buses parked in front of an elementary school, with a secondary image showing an Amazon-branded autonomous delivery vehicle.
Teague — Designs that Fly. A misty seascape at sunrise with soft light on the horizon.
700s since 1946 — Teague has designed Boeing 700-series aircraft interiors since 1946.
An animated showcase of Teague-designed Boeing 700-series aircraft interiors spanning decades since 1946.
Emirates First Class Suite cabin interiors designed by Teague, featuring an illuminated tree partition, private suite corridors, and a passenger relaxing in a luxury first class seat.
Teague's Poppi airline concept featuring a black aircraft with bold orange Poppi branding, alongside brand identity mockups including a kiosk, mobile app, and travel accessories in black and orange.
Teague/Boeing proprietary presentation spread titled 'Design That Responds' and 'Experience is a Force Multiplier,' showcasing circular interior photos of Boeing 727, 737, 747, 777, and 787 cabin designs throughout the decades.
Teague/Boeing presentation spread titled 'Proof of Partnership' featuring a Boeing 787 Dreamliner in flight above the clouds.
Teague by the numbers: 93 years pioneering design, 16 distinct design disciplines, 73 years partnering with The Boeing Company, 9 Boeing Performance Excellence Awards, 20+ Boeing programs supported, 4 Supplier of the Year Awards.
Teague/Boeing presentation spread showing a military aircraft interior with a glowing tactical map display, overlaid with key partnership credentials: ITAR Qualified, unrivaled Boeing platform understanding, tight Boeing Supplier Management integration, and invested Boeing/Teague relationship.
Teague 'Innovation That Delivers' spread listing aviation design services including brand identity, cabin architecture, lighting, and seating, alongside a close-up of a passenger looking out an airplane window with pink mood lighting.
Teague — Designs for Space. A crescent moon against a deep teal sky fading to warm pink at the horizon.
Teague 'New-era astronauts' concept rendering of a space habitat interior with tiered hydroponic plant walls, a glowing oval window overlooking a lunar or planetary surface, and astronauts tending to the space.
Teague's nine new-era astronaut personas listed alongside a rendered spacesuit: Professional Astronaut, Microgravity Inventor, Citizen Astronaut, Off-World Explorer, Science Specialist, Space Excursionist, Space Tourist, Station Engineer, and Crew Services Officer.
A Teague editorial page featuring a "Microgravity Inventor" profile.
Teague astronaut persona 03: Citizen Astronaut — a smiling person in a flight suit holding a tablet with mission data, alongside goals, responsibilities, and motivations for this space mission persona.
Teague astronaut persona 04: Off-World Explorer — a suited astronaut with a helmet light standing on a Mars-like red terrain under a starry sky, alongside goals, responsibilities, and motivations for this space mission persona.
Teague astronaut persona 05: Science Specialist — a scientist in a lab coat and safety glasses holding a strawberry plant with a floating dropper bottle, alongside goals, responsibilities, and motivations for this space mission persona.
Teague astronaut persona 09: Crew Services Officer — a smiling person in a uniform holding a clipboard and floating camera, alongside goals, responsibilities, and motivations for this space mission persona.
A Teague 'Ready to launch' poster mockup displayed on a concrete wall, with a person walking past on nearby stairs.
A spread of Teague brand guidelines document pages covering mission, logo usage, typography, imagery, and voice, with bold magenta and black design throughout.
Teague branded stationary set.
Teague business card mockup showing front and back designs.
Front and back views of a Teague branded key card on a lanyard.

Next Project

Take me out to the ballgame