Portal
to
Adventure

Wizards of the Coast Identity

Logo and Visual Identity

A subsidiary of Hasbro, Wizards of the Coast is a family of studios specializing in building role playing, trading card, and digital games, including legendary titles like Dungeons & Dragons and Magic the Gathering. As they continue to expand their mandate to include entertainment of all media (think movies, streaming video and branded merch), they needed to update their logo and visual style. The new logo creates a literal portal to adventure, inviting their passionate fans to walk through and experience a lifetime of epic adventures.

Client

Wizards of the Coast Identity

Disciplines

Identity

Wizards  Old
Wizards New

Standalone Symbol

The standalone W symbol is a visual shorthand for the full Wizards of the Coast logo identity and is a great alternative to the full logo for small digital spaces like social media. It's also used when context for the brand has already been established—for instance, on interior slides of a presentation, or interior event signage.

Wizards W B
Wizards Value B
Posters All Up B
Game Launcher
Posters Board
Tshirt Combo D
Wizards Brand Guide

Next Project

Go
Fast
Take
Chances