Brand Identity & Signage
Rheinhaus is Seattle’s first and only combination bocce ball venue + Bavarian-style beer hall. Turnstyle’s design for the identity system involves a widely varied and flexible set of logos and visual elements that put a fresh and playful spin on historic European design tropes by remixing traditional visual references with just the right amount of camp. The result is a widely varied and versatile set of graphic elements that can be mixed and matched as they're applied to everything from signage to beer steins to faux-lederhosen t-shirts. We like to think that some part of the significant buzz around the restaurant’s opening (hundreds arrived within the first hour) can be attributed to its intriguing visual identity.