Mucho Gusto

04/2019

News

Nice to meet you, UDEM.

Turnstyle Principal Steven Watson recently gave a lecture and led two workshops at the University of Monterrey’s Roberto Garza Sada Center for Art, Architecture, and Design in Monterrey, Mexico. The lecture used case studies to showcase Turnstyle’s process collaborating with clients and the workshops lead students through a whole-brain approach to creating brand identity systems. We are grateful to the UDEM Graphic Design department faculty and staff for inviting Turnstyle to speak and for being such gracious hosts. Steve was very impressed with the UDEM LDG program, the architecture of the Robert Garza Sada Center and all the comida deliciosa he ate in Monterrey! Muchas Gracias a la UDEM.

Steve’s visit to UDEM was covered by a! Diseño, a premier design magazine in Mexico that covers various aspects of design and visual culture such as: graphic design, industrial design, architecture, interior design, fashion design, photography, advertising and marketing. Read the article.

Exterior of the Roberto Garza Sada Center for Art, Architecture, and Design at the University of Monterrey, featuring dramatic angular concrete architecture set against a blue sky with lush green lawns in the foreground.
Panoramic view of a lecture hall at the Roberto Garza Sada Center, with rows of chairs arranged in a curved layout facing a large projection screen, flanked by yellow UDEM banners.
Steven Watson, Turnstyle Principal and Creative Director, walking through a corridor at UDEM alongside a large yellow banner and signage displaying his name and title.
Steven Watson presenting to students at UDEM, gesturing in front of a large display showing Turnstyle case study slides and a "Thank You" screen.
Steven Watson with a group of UDEM graphic design students following a brand identity workshop at the Roberto Garza Sada Center.
Steven Watson leading a whole-brain brand identity workshop for UDEM graphic design students, with a projected slide reading "Whole Brain Brand Identity" visible at the front of the room.
Steven Watson leading an interactive workshop session with UDEM graphic design students seated at tables with laptops and sketchbooks.
"Muchas Gracias —UDEM" text overlaid on a photo of the underside of the Roberto Garza Sada Center's dramatic cantilevered concrete structure.

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