Steamroller Smackdown



Since 2008 Turnstyle has been participating every year in the Steamroller Smackdown poster competition, a great tradition started by the School of Visual Concepts. Design groups from across Seattle come together at the South Lake Union Block Party to print huge 3' x 4' posters. 

Steamroller 1600X2009

Each team designs their poster in advance and carves it into a sheet of linoleum by hand. Then, on the day of the Smackdown, a steamroller is used to press the posters. It's always a great time, and a good way to rub elbows with other talented designers from around the city.

Each year, the event has a new theme that's shared by all the teams. This year's theme was "where the music matters," so we reimagined our new building as a boombox. The steamroller process adds a lot of imperfections to the print, giving each poster a distinct character.

Steamroller Poster 1600X2204
Steamroller Rolling 2400X1857
Steamroller Team 2400X2112

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