see the forest for the trees

AIGA Into The Woods

Conference Identity

The Seattle Chapter of the AIGA asked us to design the visual identity and materials for their 2016 Into the Woods design conference. The conference theme, "Between the Lines," was about looking past what’s immediately in front of you and finding power in the unexpected. Our design solution was inspired by both the conference theme and the wooded alpine setting.

Client

AIGA Into The Woods

Disciplines

Identity,

Digital,

Print

Animation of the words "Into The Woods" revealing in teal from the bottom left to the top right on a dark background.
A nighttime forest photograph looking up through tall dark tree silhouettes toward a star-filled sky, overlaid with teal text listing the conference details: April 2016, Sleeping Lady Lodge, Leavenworth, Washington.

When Nature Calls

This biennial event celebrates provocative ideas, integrative thinking, and boundary-defying design with keynote presentations, hands-on workshops, and backwoods creative bonding at Sleeping Lady Mountain Resort in Leavenworth, Washington. Materials produced included posters, badges, bumpers, signage, swag and the conference website.

The AIGA Into the Woods 2016 conference poster featuring large diagonal teal letterforms spelling "Into the Woods" over a dark forest and moonrise illustration, with colorful vertical bar graphics and speaker listings including Louise Fili, James White, Alyson Dee Moore, Andrio Abero, and Rusty Smith.
An AIGA Into the Woods 2016 speaker poster for James White, featuring large bold diagonal typography over a dark forest background with colorful diagonal bar graphics in teal and warm tones in the upper corner.
An AIGA Into the Woods 2016 speaker poster for Andrio Abero, featuring large bold diagonal typography over a dark moody background with teal and coral diagonal bar graphics in the upper left corner.
An AIGA Into the Woods 2016 speaker poster for Alyson Dee Moore, featuring large bold diagonal typography over a dark background with a wood cross-section ring pattern, and teal to coral diagonal bar graphics in the upper left corner.
An AIGA Into the Woods 2016 speaker poster for Louise Fili, featuring large bold diagonal typography over a dark treeline silhouette with a full rainbow spectrum of diagonal bar graphics in the upper left corner.
The AIGA Into the Woods 2016 conference website, featuring the diagonal poster typography at the top, a "Between the Lines" theme description, conference stats for workshops, accommodations, and speakers, a grid of speaker portraits and artwork, and a sponsors section at the footer.
An AIGA Into the Woods 2016 conference badge on a black AIGA lanyard, featuring the diagonal bar graphics, a handwritten name field, and the "Into the Woods" teal typography on a dark forest background.
The AIGA Into the Woods 2016 conference schedule spread, showing Friday and Saturday programming in a teal and dark two-page layout, with workshop sessions, speaker appearances, and venue locations listed throughout the day.
A two-page AIGA Into the Woods 2016 conference booklet spread showing Saturday and Sunday schedules on the left in teal and dark, and a Friday/Saturday evening events page on the right featuring a swirling abstract illustration for the networking and cocktail events.
An AIGA Into the Woods 2016 booklet speaker spread for Louise Fili, with her bio and session details for "The Art of Letters" on the left, and a black-and-white portrait with her name in the diagonal conference typography overlaid on the right.
A six-panel overview of the AIGA Into the Woods 2016 conference booklet, showing the cover, schedule pages, speaker spreads for James White and Louise Fili, an evening events page, and a "No matter who you are, you're one of us" welcome page.
Four AIGA Into the Woods 2016 conference badges on black AIGA lanyards, each color-coded by role—red for Conference Director, teal for Keynote Speaker, magenta for Workshop Leader, and blue for Sponsor—with handwritten name fields and the "Into the Woods" typography on a dark forest background.
A black tote bag with the "Into the Woods" diagonal teal typography and vertical bar graphics printed on the front, on a teal background.
Three views of the AIGA Into the Woods 2016 conference journal: the front cover with a single teal diagonal line, the spines showing the conference name, and the back cover with the full "Into the Woods" diagonal teal typography over a dark vertical bar pattern.
A black AIGA Into the Woods 2016 conference t-shirt with the diagonal teal "Into the Woods" typography and vertical bar graphics printed on the front.
Laser-engraved wooden coasters with the "Into the Woods" conference typography burned into the surface, shown on a teal background.

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