not your mom's caterer

Global Gourmet

Visual Identity, Website Design & Development

With the goal of evolving their visual identity system from its current level of sophistication to something fresh and different in order to resonate with a younger skewing client base, Global Gourmet, a high-end corporate events caterer, reached out to Turnstyle. Using the website as a platform for the rebrand, Turnstyle designed a system that is bold and bright and showcases Global Gourmet’s event photography as the hero. The end result was a visual system and website that reflects their offering—unique and delightful culinary experiences. To further bring the brand to life, a sizzle reel was developed to capture key attributes—fun, fresh, and unexpected—expressing the energy and distinctiveness of their events in motion.

Client

Global Gourmet

Disciplines

Three color variations of the Global Gourmet logo wordmark — purple, white, and green — displayed against a dark geometric background.
A bold typographic treatment of the word "FRESH" overlaid on a close-up of a blackberry against a dark background.

The visual identity system emphasizes ingredient freshness and experiential innovation through a neutral palette punctuated by juicy bright color accents, bold typography paired with irreverent headlines, and high-key editorial food photography. The result is fun, versatile and highly extensible system.

A Global Gourmet lookbook spread featuring bold yellow "Summer is Hot!" typography on a green background, with fresh vegetables and a photo of popsicle cocktails.
A Global Gourmet lookbook spread featuring bold purple "Summer is Hot!" typography on a neutral background, with citrus fruits and a photo of orange cocktails with striped straws.
Four Global Gourmet social media posts showcasing the brand's visual range: colorful food photography, bold typographic layouts, and a repeating "g" pattern in the brand's signature color palette.
A collage of Global Gourmet website screenshots showing multiple pages: the homepage, event category pages, a portfolio section, and a client testimonial.
A collage of Global Gourmet mobile website screens showcasing the responsive design across multiple pages, including the homepage, event listings, portfolio, and navigation.

Next Project

Designed by Humans, Powered by AI