not your mom's caterer
Global Gourmet
Visual Identity, Website Design & Development
With the goal of evolving their visual identity system from its current level of sophistication to something fresh and different in order to resonate with a younger skewing client base, Global Gourmet, a high-end corporate events caterer, reached out to Turnstyle. Using the website as a platform for the rebrand, Turnstyle designed a system that is bold and bright and showcases Global Gourmet’s event photography as the hero. The end result was a visual system and website that reflects their offering—unique and delightful culinary experiences. To further bring the brand to life, a sizzle reel was developed to capture key attributes—fun, fresh, and unexpected—expressing the energy and distinctiveness of their events in motion.
The visual identity system emphasizes ingredient freshness and experiential innovation through a neutral palette punctuated by juicy bright color accents, bold typography paired with irreverent headlines, and high-key editorial food photography. The result is fun, versatile and highly extensible system.
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