Kombucha without the weird

Koe Kombucha

Packaging and Brand Refresh

Our friends at Koe loved the benefits of kombucha, but hated the taste and strange mystery textures in the traditional stuff. So they rallied in sunny southern California and made a better option. Better fruit flavor, better benefits, all wrapped up in a new, better package. We designed the logo and packaging system to capture the Sol-Cal vibe and celebrate a beverage bursting with fruit flavor and no sour vinegar taste. It’s kombucha without the weird.

Client

Koe Kombucha

Disciplines

Identity,

Packaging

Koe Kombucha logo in full color.
 
Row of icons in color featuring various fruits.
A can of Tropical flavored Koe Kombucha next to a poured glass of the drink with orange and pineapple slices on the rim.
 
A can of Mango flavored Koe Kombucha set in between two rocks glasses that are filled with the drink with mango and mint garnish.
Seven cans of Koe Kombucha set side-by-side in a variety of flavors.
A can of Koe Raspberry + Dragonfruit kombucha resting on a patterned orange and pink towel, next to a plate of toast topped with cream cheese, raspberries, dragonfruit, and mint.
Teal graphic with the text "It's kombucha, only better. Blueberry Ginger," with a small illustration of a ginger root and blueberries in the corner.
Three Koe kombucha cans floating against a cloudy sky background, in Watermelon (green), Tropical (teal), and Mango (orange) flavors.
A Koe pink graphic banner reading "Kombucha without the weird."
Person placing a can of Mango Koe Kombucha on a glass table with yellow bowls full of mangos next to it.
A Koe Watermelon kombucha can on a wooden tray surrounded by fresh watermelon slices.
A woman leaning out of a white open-top Land Rover with retro rainbow stripes, driving through a sunny desert landscape, alongside the Koe tagline "Kombucha without the weird."
A single can set next to the 4-pack box of Watermelon Koe kombucha with an orange background.
 
A Koe Strawberry Lemonade kombucha can on an orange surface, surrounded by a retro yellow rotary phone, playing cards, a cocktail garnished with strawberry, and a second Koe can.
A glowing sunset over a calm ocean with the Koe tagline "Koe is kombucha with a splash of So-Cal."
A sunny day at the beach with a lifeguard stand in the background, and seven cans of each of the Koe kombucha flavors set on a railing.
Three cans of Koe kombucha laid on a table next to a cutting board and a plate with sliced limes and lemons.

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