SEAFOOD WITHOUT THE SEA

Wildtype

Website Design & Development

Founded in 2016, Wildtype is an agtech company working to create the cleanest and most sustainable seafood on the planet, starting with salmon. As a fast-growing startup in the emerging alternative meat industry, Wildtype focuses on growing salmon from directly cells—an alternative to traditional fishing and farming methods that has the potential to be truly transformative. If they're successful, this technology could have massive implications for global food security, the environment, and animal welfare.

Client

Wildtype

Disciplines

Digital

Website

wildtypefoods.com

A hand holding a phone displaying the Wildtype website — crossing out "Farm-Raised," "Plant-Based," and "Wild-Caught" in favor of "Wildtype" — over a table of shared dishes at a restaurant.

World Wild Web

As they began to grow their operation, Wildtype needed a website that better matched the scale of their ambitions. Rather than continuing to rely on an out-of-the-box website builder, the company worked with Turnstyle to create a bespoke digital experience. We built on their new look to create a unique stage for them to show off their incredible work, allowing them to better promote their mission, increase the transparency of their work, connect with chefs and restaurateurs, and appeal to consumers who may be skeptical of lab-grown meat.

Screenshots of the Wildtype website, featuring sections on reinventing seafood, healthier food and oceans, and a pivotal moment for the future of seafood.
Screenshots of the Wildtype Careers page on their website, featuring sections on the kinds of roles available and the company ethos.

Gettin' Jiggly With It

After evolving and launching their new brand, Wildtype sought to bring their visual system to life through an equally impressive digital experience. They wanted the site to capture the imperfect, wobbly aesthetic of their new identity—no small feat in a medium typified by straight lines and right angles. Breaking out of the box, we leverage generative design techniques to randomly morph and animate elements throughout the site, imbuing it with a feeling of dynamism and fluidity without sacrificing performance.

A person on a laptop viewing the Wildtype website page talking about building a better food system.
A collection of nine circular badges in a variety of blue, yellow and orange on a background of wave drawings for use as accents on the Wildtype website.
A person slicing up some Wildtype salmon on a cutting board with other bowls of veggies and a loaf of bread on the kitchen counter.
A rendering of multiple Wildtype sushi rolls on a yellow wavy background for use on their website.
Gentle bouncing animation of the orange Wildtype roundel on a blue background.
Multiple mobile phone size layouts of different pages on the Wildtype website.

Built to Thrill

It's not enough for a site to look good. Built on the Craft CMS, Wildtype's new site is designed to entice on the front end with playful interactions and mouthwatering food photography, all the while offering a robust and flexible author experience behind the scenes. Nearly every element you see can be edited, rearranged, and replaced, ensuring that the site is able to grow and evolve alongside the company.

A view over the shoulder of a person holding a mobile phone and looking at a sample Wildtype announcement page on their website.
A temaki hand roll filled with Wildtype salmon, microgreens, and vegetables, served with wasabi and pickled ginger, surrounded by fresh ingredients including sliced radishes, rainbow chard, and edible flowers.

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