Portal to Adventure

Wizards of the Coast

Logo and Visual Identity

A subsidiary of Hasbro, Wizards of the Coast is a family of studios specializing in building role playing, trading card, and digital games, including legendary titles like Dungeons & Dragons and Magic the Gathering. As they continue to expand their mandate to include entertainment of all media (think movies, streaming video and branded merch), they needed to update their logo and visual style. The new logo creates a literal portal to adventure, inviting their passionate fans to walk through and experience a lifetime of epic adventures.

Client

Wizards of the Coast

Disciplines

Identity

The previous Wizards of the Coast logo.
The updated Wizards of the Coast logo in full color.

Standalone Symbol

The standalone W symbol is a visual shorthand for the full Wizards of the Coast logo identity and is a great alternative to the full logo for small digital spaces like social media. It's also used when context for the brand has already been established—for instance, on interior slides of a presentation, or interior event signage.

The Wizards of the Coast W logo.
A woman seemingly floating upwards in a hallway next to a Wizards of the Coast introduction blurb with the headline "Be Legendary".
A rendering of four sample marketing posters for Wizards of the Coast with a blurred person walking by.
The Wizards of the Coast game launcher screen displayed on a large monitor.
A large horizontal Wizards of the Coast marketing poster with purple shaded video game characters and the words "Opening the door to worlds of infinite possibilities".
The front and back views of a Wizards of the Coast teeshirt in black with their logo on the front, and the text "Find Your World" on the back.
A spread of Wizards of the Coast brand guidelines document pages covering typography, icons, image recommendations with purple and black design throughout.

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