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Oiselle

Bird Machine Vol. 1

Meet Bird Machine—Oiselle’s first print publication. This inaugural issue celebrates the joy of body movement and explores how it is forever linked to what it produces: personal growth and collective power. It includes original writings from runners Lauren Fleshman, Kara Goucher, and Alison Mariella Désir—alongside a closer look at Oiselle's fall 2020 Flystyle. Fly with Oiselle.

Client

Oiselle

Disciplines

Print

Photography

Amber Fouts

Ryan Warner

Oiselle's The Bird Machine magazine spread with bold coral text reading 'We Are Innovators, Champions, Givers & Activists' over a purple-toned photo of runners.

Form follows function

The Bird Machine endeavors to explore resonant themes, elevate athletes’ voices and discuss important issues effecting the women's running community. So, our design proposal was a large-scale format to create impact and allow compositions to play with scale. A strong grid underlies layouts to provide structure and consistency while allowing shape and color, proportion and symmetry, rhythm and flow to vary from spread to spread.

  • Limited Edition
  • Size: 12 in x 17.5 in
  • Pages: 24 pages
  • Ink: 24 color process + 1 PMS
  • Paper: Uncoated, white, smooth, 100 lb. text
  • Typefaces: Druk, Gotham, Bodoni
Oiselle's The Bird Machine magazine spread with bold coral text reading 'Made from the Movement' over a black and white toned image of a runner.
 
 
Oiselle's The Bird Machine magazine spread with bold coral text reading 'Made from the Movement' over a purple toned image of a runner.

Highlights

As a nod to Oiselle's Firecracker Collection featured in this issue (created for reflective style and night time safety), we printed with fluorescent ink which pops under a black light and conceptually serves to “shed light” on sports activism. From an emotional standpoint, imagery endeavors to capture a spectrum of visceral characteristics common to a runner’s experience:

  • Strength
  • Exhaustion
  • Elation
  • Anguish
  • Anger
  • Sadness
  • Imperfect beauty
  • Grit
  • Etc.
The Bird Machine magazine spread featuring athlete Lauren Fleshman, with the headline 'Get Strong for What?' and the quote 'We need to strengthen ourselves, not for the sake of it, but for what it allows us to do with this one life.'
Oiselle's The Bird Machine magazine spread with coral pull quotes reading 'You can chase excellence, but don't get stuck in the hamster wheel of praise and success' and 'We know running is powerful. It can hijack us, or it can reintegrate us. We get to decide,' alongside photos of Lauren Fleshman running.
 
Oiselle's The Bird Machine magazine with a focus on the coral pull quote 'We know running is powerful. It can hijack us, or it can reintegrate us. We get to decide.'
Oiselle's The Bird Machine magazine spread of an article with the headline 'Un Follow Me' and a collage images of women running.
 
A close up of the headline of Oiselle's The Bird Machine magazine article headline 'Un Follow Me' in bright coral text and purple-toned background.
A collage of women runners from a page of Oiselle's The Bird Machine magazine.
Oiselle's The Bird Machine magazine spread featuring Alison Mariella Désir, with bold text reading 'I Am a Movement' on a coral left page, and the article headline 'I Was Born an Activist' alongside her portrait and a pull quote about discovering the gift of running.
 
A close-up of Oiselle's The Bird Machine magazine spread with bold text reading 'I Am a Movement'.
A close-up of Oiselle's The Bird Machine magazine with bold text reading 'Every Body Is Invited'.
 
Oiselle's The Bird Machine magazine spread with the headline 'Everybody Is Invited' in large coral text, alongside a grid of diverse women in Oiselle athletic wear celebrating inclusive sizing.
 
The Bird Machine magazine spread by Sally Bergesen with the headline 'Touch Me' and the subhead 'My love language is high performance, emotionally intelligent fabrics,' alongside a close-up photo of an athlete in a blue Oiselle tank top.
The Bird Machine magazine spread headlined 'Free to Move' featuring Oiselle apparel including the Bird Hug Long Bra, Roga Shorts, Flyout Wool Short Sleeve, Say Anything Waterproof Jacket, and Flyout Bra, modeled by diverse women athletes.
 
A close-up from The Bird Machine magazine spread headlined 'Free to Move' featuring Oiselle apparel.
The Bird Machine magazine spread headlined 'Details That Matter' featuring Oiselle apparel including the Puffy Bird Reversible Jacket, Super Seamless Racerback Bra, Flyout Wool Firebacker Reflective Half Zip, and Hi Twenty Bra, modeled by diverse women.
 
A close-up from The Bird Machine magazine spread headlined 'Details That Matter' featuring Oiselle apparel the Puffy Bird Reversible Jacket.
The Bird Machine magazine spread featuring Oiselle's Firecracker reflective collection with the headline 'Bring the Fire,' alongside the Runaway Bride collection headlined 'Love Wins' and 'Everyone's Invited to the Wedding Party.'
A close-up from The Bird Machine magazine featuring the word 'Love' in bold coral lettering on a purple-toned background.
 
Label from Oiselle's Bird Book featuring the tagline "Made from the Movement".
Back cover from the The Bird Machine magazine featuring the bold text 'A sports bra for every girl' overlayed on a wavy coral pattern.
A grid of twelve The Bird Machine magazine spreads showcasing the full issue, featuring bold coral typography and purple-toned photography across editorial and apparel stories including 'Made from the Movement,' 'Everybody Is Invited,' 'Bring the Fire,' and more.

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