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Oiselle
Bird Machine Vol. 1
Meet Bird Machine—Oiselle’s first print publication. This inaugural issue celebrates the joy of body movement and explores how it is forever linked to what it produces: personal growth and collective power. It includes original writings from runners Lauren Fleshman, Kara Goucher, and Alison Mariella Désir—alongside a closer look at Oiselle's fall 2020 Flystyle. Fly with Oiselle.
Form follows function
The Bird Machine endeavors to explore resonant themes, elevate athletes’ voices and discuss important issues effecting the women's running community. So, our design proposal was a large-scale format to create impact and allow compositions to play with scale. A strong grid underlies layouts to provide structure and consistency while allowing shape and color, proportion and symmetry, rhythm and flow to vary from spread to spread.
– Limited Edition
– Size: 12 in x 17.5 in
– Pages: 24 pages
– Ink: 24 color process + 1 PMS
– Paper: Uncoated, white, smooth, 100 lb. text
– Typefaces: Druk, Gotham, Bodoni
Highlights
As a nod to Oiselle's Firecracker Collection featured in this issue (created for reflective style and night time safety), we printed with fluorescent ink which pops under a black light and conceptually serves to “shed light” on sports activism. From an emotional standpoint, imagery endeavors to capture a spectrum of visceral characteristics common to a runner’s experience:
– Strength
– Exhaustion
– Elation
– Anguish
– Anger
– Sadness
– Imperfect beauty
– Grit
– Etc.
Next Project
JET
FORWARD
