Airports are much more than just air travel facilities. Worldwide they have become multifunctional commercial and hospitality centers. Customers and airlines increasingly choose destinations and transit hubs based on the perceived quality of the experience. Significant infrastructure development underway at the Seattle-Tacoma International Airport provided a timely opportunity to signal a new era of customer-centered travel. Turnstyle, together with our strategy partners at Stoke, developed a new brand position, logo and visual identity system to carry the airport into the next decade and beyond.