Naming, Strategy, Identity
Seattle-based Valence Consulting merged with Argentinian technology firm Tradehelm so they could provide their clients with a more robust service offering: onshore technology consulting services supported by near-shore teams who execute cost-effectively at scale.
With this merger, they needed a new name and go-to-market strategy to connect with clients in both geographies. The firm’s signature approach starts with blue-sky consulting about the application of technology to business, and translates into focused, executable strategies and deliverables. Their new brand essence is "Inspired Realists," which captures this core duality. And, the new name of the combined organization — Kopius— speaks to the plentiful results their clients can expect.