Old Meets New in Bellevue

Venn at Main Apartments

Name, Brand, Signage & Collateral

Venn is a contemporary apartment building in the heart of downtown Bellevue, Washington. Targeted toward young technology workers, the building features 24/7 package delivery, collaborative work areas and easy access to downtown Bellevue’s shopping district and freeways. The name of the property carries a dual meaning, referencing the building's location at the intersection of Bellevue's historic lakefront district and its newer retail area, as well as the rich intersection of cultures and people that characterize Bellevue's technology economy. Rather than literally depicting a venn diagram, the visual identity complements the name, featuring a modular logotype that can be used horizontally, vertically, or in a stacked array.

Client

Venn at Main Apartments

Disciplines

Strategy,

Identity,

Print,

Environments

Venn at Main logo.
Exterior of the Venn apartment building at dusk, located at a downtown Bellevue street corner, with a West Elm storefront at street level and light trails from passing traffic in the foreground.
Bright, modern apartment lobby with double-height ceilings, a long reception counter, clustered seating areas, and a bold red accent nook where a resident is seated.
Vibrant common lounge area with bold pink and red built-in seating nooks, decorative branch arrangements, a sculptural white coffee table, and a graphic red-patterned carpet.
Sunlit Venn apartment lobby with a resident walking a dog past the front desk, a colorful lounge seating area beside floor-to-ceiling windows, and the Venn wordmark visible on the wall.
Red Venn business card featuring the modular logotype repeated four times in a vertical stack.
White Venn business card with contact information for a leasing manager, with the modular logotype printed vertically along the right edge.
Front and back of the Venn brochure, featuring a photo of the building exterior framed by a bold red V-shaped graphic and the Venn wordmark on both covers.
Interior spread of the Venn brochure showing apartment interior photos alongside a floor plan diagram, with the modular logotype printed vertically on the right page.

Signage

Working in collaboration with the architect, interior designer and builder, Turnstyle developed an extensive system of identity and wayfinding signs throughout the property. Signs use translucent and illuminated materials as well as diecut perforations to make each expression of the identity memorable and fun.

Close-up of the bold red dimensional Venn at Main sign mounted above the building entrance.
Exterior view of the Venn leasing office entrance, with the red Venn wordmark and "Leasing Office" signage mounted above the glass entry doors.
Vertical blade sign on the building exterior displaying the Venn at Main logotype in stacked red dimensional letters against a white panel, photographed against a blue sky.
The Venn at Main blade sign illuminated at night, with the stacked red letters glowing against the white panel on the building exterior.
Close-up of the Venn neon sign, showing rows of the red logotype in glowing neon tubing against a white background.
Venn apartment building foyer with the neon logotype grid mounted on the wall, a resident seated on a bench nearby and another walking toward the entrance.
Close-up of a Venn-branded family restroom sign mounted beside a door, with a bright hallway visible in the background.
Street-level view of a large Venn leasing banner spanning the building's ground floor windows, featuring the logo, lifestyle photography, and marketing copy.

Next Project

new flavors, new look